Data Sources and Methodologies

DataReportal relies on third-party data collected and published by a selection of trusted organisations and individuals. In particular, we’d like to thank the following partners for their ongoing support:

  • GlobalWebIndex is the leading provider of audience profiling data to agencies, publishers and brands worldwide, and offers instant access to one of the world's most revealing consumer behaviour datasets. Click here to learn more.

  • Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators for various digital behaviours across more than 50 regions and countries around the world. Click here to learn more.

  • GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. Click here to learn more.

  • Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. Click here to learn more.

  • SimilarWeb is a pioneer of market intelligence and a global standard for understanding the digital world, offering granular insights about any website or app across all industries in every region. Click here to learn more.

  • App Annie delivers data and insights that help businesses better understand global app markets, identify how to grow their businesses, and successfully leverage the opportunities around them. Click here to learn more.

  • Statcounter offers a range of tools to help website owners and managers better understand their visitors. Click here to learn more.

  • Ookla’s Speedtest tools offer insights into global network speeds all over the world, with data for both fixed and mobile connections. Click here to learn more.

  • Ericsson’s Mobility Reports provide a wealth of projections and analyses of the latest trends in the mobile industry. Click here to learn more.

  • Alexa provides a suite of tools to help improve web strategies, prove success, and discover new ideas for growing traffic. Click here to learn more. 

While most of the data in our reports comes directly from third-party providers, we sometimes combine or extrapolate their findings to create new data points.

We clearly cite the data sources for each slide in the footnotes of that slide, together with guidance on how to read or interpret the data, and details of whether we’ve extrapolated or adapted the original data in any way.

If you’d like to know how and when the original data was collected, or if you’d like to dig deeper into the associated research methodologies, please visit the relevant data partner’s website using the links above.

If you have any other questions about the data we’ve featured in our reports, please click here to find our contact details.

Alternatively, if you’d like to explore the potential of becoming a data partner for our future reports, please click here to send us an email.